#DanceforChange, Invest In Rural Youth And Make Agriculture ‘Cool’
Here’s your chance to join a global dance challenge for a great cause!
Freedom, the music video recently taking the Internet by storm is the creative vision of Nigerian musician, popularly known as Mr Eazi and Sherrie Silver (the dance choreographer of ‘This Is America’, the hit song of 2018 featuring Danny Glover aka Childish Gambino). They are now using their success to drive a social media campaign, #DanceforChange in partnership with the United Nations’ International Fund for Agricultural Development (IFAD) to promote investment in agriculture among rural youth in Africa and the world over.
The 24-year-old, Sherrie Silver, told The Guardian, “A lot of young people see farming as unglamorous but we wanted to promote the positive aspects. It’s not just about working in the field, it’s about being an entrepreneur. You can see the exchange of money. It’s about running your own business and how empowering that is.”
In Africa, it has been reported that more than 60% are under 25 and the majority of young people come from rural areas where farming is still the main source of income. Silver, born in Rwanda and raised in London travelled to the village of Ndjore, Mbandjock, a rural area in Africa with high levels of youth unemployment and poverty, where the music video was shot featuring 2,000 youths from Cameroon who have benefited from funds by IFAD to start their own businesses including crop and poultry farming. Silver teamed up with the Cameroon National Ballet to teach these young people her Afro dance moves! (How cool is that?)
Commenting on the new music video, Mr Eazi who wrote the lyrics for Freedom (in partnership with dancehall artist J Derobie and producer Guilty Beatz) told The Guardian, “people grow up and leave what is right in front of them, the fertile land all across Africa.” He added, “there is nothing wrong with going to the city but young people leave an opportunity behind that is not only commercially viable but can have a positive impact to wider society and the world.”
To participate in the dance challenge, all you have to do is upload your own version of Silver’s dance moves in Freedom via TikTok using the hashtag #DanceforChange. Each entry will form the basis of a virtual petition to be delivered at an Ifad summit in 2020, urging world leaders to increase funds for agriculture which in turn increases food production to make the world more food secure, provide job opportunities for young people and reduce poverty in rural Africa and across the world.
So, what are you waiting for? Make your dance moves count!
Learn more about the cause and spread the word.
*Featured image sourced from ourfutureishere.org and YouTube.