When she was 12, Kogee Sinniah lost her father. Her mom, then single-handedly pulled the ropes to keep the family together.
Born and bred in Kota Bharu, Kelantan, Kogee, the youngest of 5 siblings, saw her mother going through tough times, and this is where she learnt the importance of being financially independent.
At the tender age of 15, when most other adolescents her age would be mingling with friends, spending free time developing hobbies and engaging in sports, Kogee began selling coconut candy and working part-time at a clinic after school. At 17, she was a waitress at a hotel.
At 20, she came across a job opportunity of being a flight attendant. Kogee worked extremely hard, even swapping festive holidays to do flights, just to earn extra income. But it came to a point that whatever she did, seemed not enough.
Then, in 2008, she was introduced to a business plan. Kogee is a single parent. She knew that she had to do all in her capacity to be the best she could for her son.
In 2010, after 13 years in the airline industry, she left her job as cabin crew, to concentrate fully on the business.
She confesses, “I almost lost my house, car and reputation. I also neglected my health. I wanted to go back looking for a job. I was on the verge of giving up, but what kept me going was the fact I knew that no job outside would pay me what I was currently making, by doing the business.”
“I started selling on FB, at the same time I was studying marketing content on Facebook, what worked and what didn’t, and practised it on my own business. I was reaping rewards, and to be able to put food on the table, was fulfilling enough.”
Kogee came to a realization that if the business plan was working for her, it would definitely help many other women like her.
This was how AmmasOnMission started. Founded in 2018, Kogee said, “I realised my potential as a teacher. I knew there were many out there like me, so I duplicated a simple business plan for others to emulate.”
AmmasOnMission is a group of women, which now has grown to 3000 members. Comprising both working, and stay-at-home mothers, Kogee and team educates these women by honing their interpersonal skills, inspiring them on health and beauty tips, and coaching them to launch their business on social media. Training and support are made free for each member.
Thilagavathy Balakrishnan, 40, who joined AmmasOnMission in December 2018 said,
“I was looking for additional income to ease my financial burden. I didn’t know much about AmmasOnMission at first. I just followed the guidance of Kogee . But after a month, I realised that AOM has a very powerful and easy system that could help in our SME Journey. I’m grateful and glad that I joined AOM because I can work from the comfort of my home, at flexible hours and earn income at the same time . My life has totally transformed in 2 years.”
Another team member, Bavitta V. Gunasekaran, 32, has this to say,
“I joined AmmasOnMission because, this is the only platform that allows me to stay home with my kids and earn income from home without any investment. I have become fearless and built self confidence. I started to earn an income that is higher than my previous job.”
Many will agree with Kogee that being a business owner is one thing, but to develop and grow the business is another.
The current pandemic has surprisingly boosted AmmasOnMission’s growth. “When people were initially approached, they were skeptical in joining us. But with many losing financial stability during this period, people were open to listening to opportunities that could generate their monthly income.”
With mentoring and training sessions conducted virtually, Kogee aims at empowering more women to actualise their self-worth. She not only teaches women to sell products to earn money, but she educates them on how to be fearless, and discover their true potential.
While growing, Kogee learnt that society has come to acknowledge men as being more important than women. Sons were favourites, and were given privileges daughters were turned down from. Girls were denied the right to proper education, and women had to shy away from recognition.
Seeing all this unfold right in front of her eyes, she made a promise to herself that she would, in her capacity, effect change, in mindsets. Kogee, now 44, through her mission, is on a quest to help women believe and realise their lawful rights and position in society. I want to “Inspire them to dream big.”
“I work with women who are ready. Many might not take a liking to me, because I am upfront and honest. I do not put up with any gibberish. Some take offense in this.”
The women who join AmmasOnMission are tough, and some have gone through their own set of challenges. But they are willing to learn and adapt to changes.
Good News asked Kogee what she would like to say to women and fellow entrepreneurs.
“You could either have a reason to be successful, or an excuse why you couldn’t be. Choose wisely. Children should be our reason for success, not an excuse.”
Kogee believes in putting her foot down when it is necessary. She tells us that we need to master the art of saying no when the time is right.
“Your time is precious. Master it. And don’t let anyone judge your dreams and goals.”
AmmasOnMission, in Kogee’s own words is,
Women in power, rising to their potential and strengths.
A woman of true grit she is, having persevered through all what life has thrown at her.