This pandemic has not just taken lives; it has also robbed millions of their livelihoods.
These days, it is impossible to flip through newspapers and portals without reading about business closures, job losses, and the overall downturn our economy has taken.
However, the Malaysian people have truly stepped up to ensure their fellow countrymen (and women) need not suffer for prolonged periods in this economy.
One such initiative, that has given people all over a chance to reinvent themselves, is Project Entrepreneur.
An endeavour by the BAC Education Group, Project Entrepreneur was created to allow businesses to stay afloat and for new businesses to emerge. This will, in turn, rejuvenate the economy and create much needed jobs, enabling people to continue to survive, live and thrive.
This programme is built to prepare entrepreneurs, not just for the new normal, but for the next normal. This feat will be achieved by equipping them with the most current tools and strategies combined with the latest technology know-how to build and grow businesses sustainably in these evolving times.
BAC has pledged to create and inspire 10,000 entrepreneurs through this initiative.
BAC is offering this programme for free, thus enabling those who have been hit hard by the repercussions of this pandemic to upskill without having to pay an exorbitant price.
Project Entrepreneur comprises of 3 phases – the foundation, the course and the status assessment. Within the first two phases, 16 modules are taught, thus enabling entrepreneurs to learn everything they need to know about running a business
Although traditional business modules are included, Project Entrepreneur also explores modules based on this digital age such as social media marketing. Entrepreneurs are also taught the financial and marketing aspects of running a business.
Phase 2 culminates with an Entrepreneurship Masterclass with Mr Raja Singham, the Managing Director of BAC Education Group.
Upon completion of 50% or more of the live classes, attendees will be awarded a Certificate of Attendance. With this in hand, participants move on to Phase 3 where they will be given a short assessment to evaluate their resolutions and actual work done in the direction of their objectives as entrepreneurs.
At the end of the assessment and programme, a Certificate of Completion will be awarded.
Last year, Project Entrepreneur went live with its first intake with close to 400 participants benefitting from this free programme. The most unique aspect of this first intake was its diverse group of participants who came from all walks of life. They consisted of businessmen, start-ups, retrenched workers, fresh graduates and even home makers.
This goes to show that Project Entrepreneur is not geared towards any particular group. It was made to benefit the Malaysian people as a whole.
Ting Siew Dieng, an aspiring Financial Controller who attended the first intake, said, “Overall, I found BAC’s Project Entrepreneur to be a very engaging, useful and relevant programme. This course has elevated my entrepreneurial mindset and ability to think out of the box. The knowledge I’ve gained will definitely reduce the amount of time it will take for me to unlearn mistakes made by other entrepreneurs. I would like to double the efforts of our various trainers by paying forward to aspiring entrepreneurs as their mentor.”
Chandra Krishnan animatedly expressed his gratitude.
“Thank you, BAC for giving me this opportunity to partake in Project Entrepreneur. Through this programme, I’ve gained so much knowledge, especially about digital marketing. I hope BAC organises more of such programmes for the benefit of our younger generation. Thank you very much and congratulations to BAC!”
“I always wanted to be my own boss. That was my dream since I was young. As a single mother, I have worked in many different industries, however nothing worked out. Now I am looking at opening a baby sitting home. Project Entrepreneur has given me the impetus and the opportunity to realise my dream,” Purnima said.
Having completed a successful first intake, Project Entrepreneur has just commenced its second intake on the 23rd of January 2021.
GoodNews caught up with Mr Kumar Nagalingam, one of Project Entrepreneur’s enthusiastic coordinators, to understand the motivation behind Project Entrepreneur.
“Project Entrepreneur was an initiative by Mr Raja Singham. It is indeed very timely and much- needed because Covid-19 has forced us to rethink our business models. People are realising that they can achieve greater access to the global market by going digital. We need to look beyond traditional products and delve in to other forms of services which enable quick and efficient delivery. Project Entrepreneur essentially looks into these initiatives.”
To review both ends of the spectrum, GoodNews reached out to a few trainers at Project Entrepreneur.
Mr Lawrence from IACT, who conducts the Power of Branding module, excitedly recalls:
“The students in my Branding workshop have been exceptional – so engaged and so interested in gaining knowledge and skills to further their businesses. My experience as a trainer has been nothing but amazing!”
Ms Kayatthri, who conducts The Essentials in Sales and Marketing module, explains how being a part of Project Entrepreneur was like a dream come true.
“I really enjoyed handling Project Entrepreneur. I am very passionate about LinkedIn Marketing, which is essentially professional and personal branding through LinkedIn. When Mr Kumar approached me, I was more than agreeable because I understand how important this branding is for entrepreneurs and aspiring entrepreneurs PE.
I had 80-90 students and they were all very engaging. They had this fire in them which truly inspired me as a trainer. A lot of them later connected with me on LinkedIn and we still keep in touch. To sum it up, this platform that BAC has created is not just beneficial to the participants but for us trainers as well who can now easily deliver our expertise.”
These experienced and dedicated trainers ensure each participant leaves their session with as much knowledge on the subject as possible.
To top this off, entrepreneurs who have attended this programme will be able to access videos of these classes even after having completed the course. This feature allows participants to review these lessons at any point of time, even whilst conducting their businesses.
It is abundantly clear that the people behind Project Entrepreneur comprise of a group of passionate industry experts who simply want to ensure that the Malaysian people are equipped to deal with this transforming economy.
By honing entrepreneurial skills and increasing employability, Project Entrepreneur is your one way ticket to success. This free initiative by Brickfields Asia College is set to transform lives and create inspired entrepreneurs who will lead our economy into the next normal.
Do you want to be part of this movement? Visit https://projectentrepreneur.asia/ to register today and be prepared to embody your future as a successful entrepreneur.