BY: Michelle Liew
Batik art is one of Malaysia’s top traditions and a symbol of the rich and colourful cultural heritage.
While conventional suits and skirts have taken over the official work attire in most organisations, Berjaya Corporation has made the decision to change their official company attire to the traditional Malaysian batik from April onwards.
Berjaya Corporation’s newly appointed chief executive officer (CEO) Jalil Rasheed has announced the matter via his official Twitter account.
“Today we announced that Berjaya Corp and its entire group of companies is changing its official attire to batik. Batik every day for men and women highly encouraged,” he tweeted.
Jalil was appointed as the CEO last month. This makes him the group’s first CEO to be unrelated to its founder, Tan Sri Vincent Tan.
In his short term of appointment, Jalil has appealed favourable to the public with his practical decisions, which is not only beneficial to employees but also a tribute Malaysian culture. The change in official attire follows the footsteps of government organisations, in which batik attire is the official uniform and is to be worn collectively at least once a week.
“Besides being personally biased, our warm climate was a consideration,” he said as quoted from The Edge.
“We also want to help small-time businesses in the batik industry keep their craft alive,” he added.
The change will take place gradually and involves approximately 20,000 employees among the group. Netizens have applauded Jalil’s initiative despite being a top tier company with great international relations.
Many have praised his patriotic approach in the operation. Not only does this promote and preserve the significance of batik in regards to the Malaysian identity, but it also opens up doors to local craftsmen who have been struggling to keep the business alive.
“I hope more companies will join us in promoting this. These are small changes we can make from a corporate perspective. We do what we can.”