Earlier, Malaysians in need were urged to raise a white flag to seek assistance during these difficult times following the Covid-19 pandemic.
Soon after, the red flag campaign was mooted by animal associations to support pet owners care for their furry friends.
And now, local charity platform, KitaJaga.co has introduced a purple flag campaign – to encourage Malaysians to donate to those in need.
According to KitaJaga.co founder, Reza Razali, those who need help outnumbered donors by a 17:1 ratio, prompting them to initiate the purple flag campaign.
According to reports, when KitaJaga.co started, there were 29,195 people who registered to donate, but eventually, only 3,990 actually did so.
“Many donors dropped off as they cited health and safety concerns in having to manage the deliveries.”
With that in mind, Reza said they recently launched the Purple Flag Movement to encourage the generous Malaysians to keep the spirit of giving back alive.
Reza said the initiative aims to overcome the health risk challenges as there will be a team to manage the pick-up and deliveries. Reza said since they kicked off the purple flag campaign in early September, they have managed to help 53 recipients.
However, he said there are still many more white flags unanswered. Those who wish to extend a helping hand to those in need may register at KitaJaga.co and simply pin a virtual purple flag to your location.
Story and picture from Malay Mail